Caroline Witherspoon


Since discovering “Little Women” at the age of 10, Caroline has had a deeply-felt passion and respect for writing. Originally an international business major, she found her love for PR after a summer internship at Becker Communications, Inc. during her junior year of college. Realizing that public relations provides a creative outlet to write, while also giving the opportunity to build relationships and help clients shape and maintain their public images, Caroline changed her major to Communication, with an emphasis in Public Relations.

As President, Caroline brings to the position not only a passion for writing but also extensive experience in the field. She first joined the agency as an intern nearly 30 years ago and worked her way up through the ranks at BCI. Today she is a partner in the agency.

Caroline oversees the agency’s PR, digital and marketing teams, ensuring creativity and effective results are instilled in each team member’s work. She also manages a number of client accounts, including TMT, Haseko, Chaminade University, Hawaii Pacific Health, and Castle Resorts & Hotels, among others.

Her experience in complex issue management, strategic media relations, integrated communications and stakeholder engagement crosses all major sectors of business and non-profits. She is well-versed in all aspects of Hawaii business and has a solid understanding of local civic and political culture. She is a strategic thinker who is dedicated to her craft and committed to the highest standards of quality and service.

Caroline’s work has been recognized with numerous awards from the Public Relations Society of America and the International Association of Business Communicators. She is active in the community and serves on the Board of Governors of The Pacific Club and on the Boards of the Alzheimer’s Association-Oahu Chapter, MADD-Hawaii and the U.S. Pacific Fleet Submarine Museum. Caroline received her bachelor’s degree in communications from the University of Washington.