Michael Lum

Account Executive,
Digital Communications

Michael grew up fascinated with computers and decided early on that he would pursue a career in technology. While attending Roosevelt High School, he enrolled in a graphic design class and found a passion for not only design but also website development.

Michael’s initial track of study was in computer science, but he later discovered that communications more strongly aligned with his interests. During his last semester at the University of Hawaii at Manoa, Michael interned in BCI’s Digital Communications Department. After receiving his undergraduate degree in Communications with a minor in Economics in December of 2015, he officially joined the team as an account coordinator, and now serves as an account executive.

As part of the Digital Communications team, Michael develops and manages websites, social media platforms and marketing emails for clients. Michael is active in the community, and currently serves as communications co-chair for the American Marketing Association Hawaii chapter. In his free time, he enjoys spending time with family and friends, watching movies and sports, playing soccer and attributing countless hours to video games.