The Challenge… and the Solution

As the only official state residence of royalty in the nation, Iolani Palace stands unique among historic landmarks, and serves as a living restoration of a proud Hawaiian national identity. In 2015, The Friends of Iolani Palace (FOIP) selected Becker Communications to shift its goal from building the Palace’s annual visitor count to raising its profile within the local community and around the world. Through our integrated approach to service, we’ve worked to achieve a broader understanding and positive community sense of all that the Palace represents; increase diversity of FOIP membership; and strengthen the Palace’s image as a “must-see, must-experience” attraction.

Our Results

Media Relations
Garnered significant media coverage through local broadcast, print and online publications that resulted in over $2,400,000 in earned media value placement to date. Substantial media placements include a full-page feature in the Honolulu Star-Advertiser, coverage in LA Times Travel and MSN Lifestyle, and an episode in The Travel Channel’s show “Legendary Locations.”

Digital Communications
Developed and implemented a strategic, integrated digital communications campaign that included a redesign of its website, the launch of a new monthly e-newsletter and refreshed social media profiles. Successfully fulfilled our goals to build awareness and engagement by providing fresh content for all digital platforms, maximizing the website’s search engine optimization (SEO), growing social media engagement and building the email database of subscribers.

Before and after pictures of the website:

Donor Relations and Fundraising
Supported the launch of various capital campaigns through strategic PR and marketing efforts as well as direct donor and member outreach. Also designed and produced appropriate collateral and materials to support donor communication, while integrating digital communications and marketing tactics/tools into donor relations and capital campaign plans.

Crisis/Issue Management
Developed crisis/issue management plans, managed all tasks related to communications, and acted as the conduit between the Palace and the news media through a variety of crises, including the vandalism of original glass panes on the Mauka Lanai.

ClientIolani PalaceServicesMedia Relations, Digital Communications, Donor Relations and Fundraising, Crisis/Issue ManagementYear2015

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